I’ve never been the kind of person to idolize celebrities of any kind. They’re people just like the rest of us with the exception that everyone happens to know who they are. Whether I mean to or not, I have certain expectations of celebrities, especially when it comes to the TV Chef/Baker. I figure they got in the position they’re in because they’re very good at what the do and have a personality to go with the talent. You spend years watching these chefs build up their brand, envy their skills and even hope to one day taste a bit of what they’re cookin’ up.
Then that day comes and you find out they’re not all their cracked up to be.
That recently happened when I visited Walmart and say a display full of cakes stamped with ‘Cake Boss’ on the box. I’m not naive enough to think Buddy baked and decorated this cake personally but I did have some expectations. Surely a man this talented would only put his name on a cake that would be heaven in a box right?
From all outside (and inside) appearances this looks like a delicious cake. The problem … it tastes like … for lack of a better word … crap.
I really wanted to like it, I even had a second slice to make sure I wasn’t just being petty. But the truth is, it’s a terrible cake. The frosting tastes more like a chemical concoction than buttercream, the cake itself is dry and flavorless, and that fudge layer between the cakes … oh gag. Even my 5 year old daughter (who will eat just about anything sweet) took one bite and gave me the plate back. That is bad folks.
The sad thing here is it’s not just this cake.
Weeks ago I was in Michael’s and picked up some Duff Goldman cake mixes and buttercream. Surely the ‘Ace of Cakes’ personally approved these products to be sold to home bakers like myself because they were the best he had to offer. Yet again, there I was in my kitchen whipping up a yellow cake from this $7.99 box of mix and right away I knew something was off. The cake batter smelled horrendous. I baked it anyways and while the cake looked beautiful and even had a nice springy touch, it tasted absolutely terrible.
What I can’t wrap my head around is the fact that these professionals put their name on these products. I can understand the need to make a buck but is it really worth tarnishing your brand for?