Growing up I didn’t own a lot of name brand apparel or footwear, at least not until I was in high school, with a job, buying them for myself. My parents wouldn’t buy into the hype of styles and fads just because it would have made me feel cooler. While the child in me is tearing up thinking about the ridicule I got for wearing Walmart clothes and Payless shoes, the parent in me is thinking, the kids will get over it. But will they?
Even as an adult, I rarely buy myself anything without a label, at least when it comes to athletic shoes and apparel. By no means am I a label snob, I just have a thing for Nike, Reebok and Adidas.
Back to my point.
Now that I’m a parent, I won’t buy into the trendy fads for my kids in most cases … at least not this ZigTech fad that’s making the rounds at my son’s Intermediate school. For years I’ve gotten away with buying Walmart $15 athletic shoes for my son. The reason … he DESTROYS shoes. Within a week the laces are frayed, by the one month mark anything that use to be white on them is now a murky shade of brown/gray and three months in they are well on their way to talking (aka big hole or flapping heels). It makes no sense to spend $100 on a pair of shoes that won’t survive three months. And my son didn’t care … until this week.
Sometime between 2010 and 2011 my nine year old son realized the “cool kids” wear labels and now he has to have them too. Crap! My days of $5 gym shorts, $10 tees and $15 shoes are gone. But I will draw the line and that line ends right where these new Reebok ZigTech shoes begin. Aside from the sticker shock I got when looking at the whopping price tag of $99.99 per pair … they’re ugly. Like really ugly, as you couldn’t pay me to wear these shoes kind of ugly. The shoe pictured below happens to be the the least ugly of the color options available … they get worse … much worse … as in neon yellow, pink and green. Pair them with some hammer pants, a neon colored shirt and I start getting flashbacks to a time when fashion should have been bottled up and dropped in a black hole to never return.
And of course these are the shoes all of his friends are wearing and now I face public humiliation every time we walk by a shoe store showcasing them and my melodramatic son breaks down because I refuse to buy them.
I’m thinking he’ll just have to get over it, or get a job.